Key People

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James Fraser
James FraserManaging Director

James has worked across most sectors of the electrical industry, from wiring houses in the early days to working in key leadership roles on large scale Industrial projects.

Since being an electrician, I always loved working in the service side of the business. Previously, while working for several different companies I noticed how sloppy and unorganised the process can be for Facilities and Maintenance Managers to get works done. I decided to set out and dedicate all of my time and resources to making a company with processes that would make the experience virtually seamless for the client.

Like any business there have been times where we have doubted what we were doing, but it’s quite rewarding to now be working with some of Australia’s best-known retailers.

We currently work with companies such as Aldi and Reece Plumbing on a daily basis, not only providing on site works, but also developing new and more efficient service programs to ultimately save our clients time and money.

I’m quite a keen Barbequer, I’m always trying out different ways to slow cook and smoke meats which my friends and family taste test for me.

I’ve always loved spending time outdoors and there’s no better way to wind down at the end of the day by taking the dog for a walk along the beach.

James Ivice
James IviceOperations Manager

James has been a commercial electrician for almost 15 years now. In this time he has had roles such as Leading Hand, Project Manager and most recently Operations Manager.

I enjoy working in a fast-paced environment, with other trades and key people to get things done in the most efficient and effective way.

Being in operations is quite an open-ended role and doesn’t really have any job boundaries, which means I’m not just involved in the front of the business, but a lot of time is spent on the back-end quoting, planning and scheduling.

I’m a passionate Hawks supporter so I enjoy kicking back on the couch on the weekend watching the footy. I also play basketball and enjoy chipping away at house renovations.

Luke David
Luke DavidProjects

Luke has been in the electrical industry for 20 years and has project managed a range of commercial, industrial and residential projects over this time.

Some of the projects Like has been involved in include:

  • Multiple unit and apartment developments up to 160 apartments
  • Multi-million dollar architectural homes
  • Large townhouse developments
  • Child care and Aged care centres
  • Commercial shop fit outs
  • Industrial dock installations
  • Hazardous area works

I enjoy the challenges of each job. Every project site is never the same and we are always kept on our toes and having to adjust to an unfamiliar environment. A lot of forward thinking and planning goes into large scale commercial projects and being an electrician, we are usually the first on site and one of the last to leave.

Some projects we have been involved in have taken over two years to complete and one of things I love about this is that over the time spent on site we develop strong working relationships with clients and site supervisors, which makes going to work enjoyable and leads on to future projects.

I love that the electrical Industry is constantly evolving with technology and trends, so the job never gets old – we are constantly installing new and better equipment.

I like to stay fit and healthy, so I tend to spend a bit of time training at the gym. I also have a couple of expensive hobbies like drag racing and working on cars. James likes this because it means I have to keep turning up to work to pay for new toys. I also love music and playing the drums.

Penny Broadbent
Penny BroadbentAdministrations Manager

Penny has worked in administration roles for over 10 years.  After being co-owner of a commercial property maintenance business for 10 years where she was responsible for all things admin, she had a short break and completed some further education.  She has now returned to the workforce to take up the role of Administration Manager at AEI.

I love being a part of a busy growing business and supporting the implementation of systems and order to create a well-run operation.

I have a beautiful family with 3 children who take up lots of my time.  When I get the chance I love long walks in nature and the occasional yoga class.


Some of our clients

Healthcare electrical contractors

Proud sponsors of Peninsula Health Paediatrics

Interested in working with us?

Our team is here to provide your business – large or small, regional or city based – with tailored advice and solutions for all of your electrical needs.